A guide for today's consumer

In these unprecedented times, we have seen consumer behavior adapt to a new normal as a result of the pandemic. Some are still in lockdown, while others need to work in close contact with people every day. Travel restrictions and a shift to home offices and video conferencing have significantly changed daily beauty regimens, resulting in a paradigm shift in the way consumers buy their preferred personal care products.

Reconnecting with the consumer — a guide showcasing the everyday challenges of five consumer types — provides formulation ideas and insights on how to address their needs in a dynamic environment.

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