PC Asia Marketing Manager


Singapore, Singapore Apply Now Apply until: 6 Apr 2023

The responsibilities include:

  • The development and rollout of a compelling, strategic marketing plan for the HPC business in APAC.
  • Ensuring the regional marketing plans align with the global strategy and are clear and actionable.
  • Developing and maintaining a robust innovation project portfolio including working with their R&D counterpart to prioritize and select new projects and encouraging the submission of new product ideas from all functions in the organization.
  • Supporting innovation efforts by directly or indirectly providing and updating the business case and launch plan for projects in the portfolio.
  • Monitoring competitive, customer and market developments and adjusting strategic initiatives accordingly in a timely fashion
  • Leading a regional cross-functional team (MMT) that shares regional market insights, leverages successes and learnings and ensures overall alignment.
  • Interact and build relationships with participants across the value chain to understand issues in order to gain insights and identify opportunities
  • Serve as an informal regional ambassador of Nouryon’s values, behaviors and company brand.
  • Partner and liaise with relevant industry consortiums.

Key Activities

  • Conduct market research and competitive analysis.
  • Develop value propositions and go-to-market strategies for new and existing applications.
  • Develop and refine business cases for innovation projects including concept statement development, addressable market definition, and building an economic model.
  • Develop thorough launch packages for new products including promotional materials, establishing availability of samples, and price guidelines.
  • Attend trade shows and industry conferences and serve as a company representative for select interviews and presentations.
  • Provide input to marketing communications team on promotional tools and activities.

Candidate Profile

The successful candidate will have commercial experience from the relevant industry,

Furthermore he/she will have:

  • Bsc / Msc / MBA / Marketing Education
  • 5-10 yrs of relevant segment / marketing experience
  • Extensive knowledge of the Cleaning and Personal Care market is preferred.
  • Fluency in English required, and skills in other relevant languages a plus
  • Experience in a chemicals industry
  • Comfortable working across global cultures
  • Communication and interpersonal skills, listening, writing, verbal, influencing, entrepreneurship, result oriented, negotiation, proven problem-solving abilities and strong business acumen.
  • Project management capabilities and skills
  • Experience in sales

Vacancy data
Closing date
6 Apr 2023
Vacancy number
Job characteristics
Job area
Sales and Marketing
Hierarchy level
Full time/part time
Contract type

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About Nouryon

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