The Global Marketing Manager - Lubricants & Fuels:
- Develop and execute global market strategy for assigned segments
- Ensure the segment growth plans and investments are aligned with unmet market needs
- Deliver long-term and sustained growth across assigned segments
- Contribute to realization of global business strategy
- Lead creation and execution of global market strategy (3 to 5 yr. horizon)
- Lead cross-functional Market Management Teams (MMTs)
- Identify unmet market needs and build/execute corresponding innovation pipeline
- Build, maintain and leverage key external relationships across the value chain
- Establish global value-based pricing guidelines for new and existing products
- Capture, communicate and leverage business intelligence with the assigned segments (trends, customers, competitors, products, technologies)
- Create and execute segment-specific market engagement and communication plans
Key Activities
- Develop global marketing strategies and collaborate with key stakeholders to implement regionally
- Develop customer/market segmentation strategy, value proposition and go-to-market channel management for the segment
- Maintain close contact with the regional marketing, sales, product and R&D functions to ensure market input is gathered and translated into winning value propositions
- Manage segment regulatory strategy and identify growth opportunities related to regulatory changes
- Develop value propositions, business case and positioning for segment innovation projects
- Execute global pricing strategies for new products within the segment
- Coordinate and participate in trade shows, exhibitions and industry groups
- Monitor customer and market segmentation & service standards
- Model corporate values, principles and standards internally & externally
Results to be Achieved
- Delivery of annual financial plan within the segment (Revenue, Contribution Margin, Volume)
- Delivery of targeted growth and improvement initiatives across assigned segment, including value capture from innovation programs
Educational Qualifications
- Bachelor’s degree, preferably in Marketing, Business Administration, Chemistry, Chemical Engineering or Engineering-related discipline
- Candidates with an MBA are desirable
Relevant Experience
- A minimum of 10 years of prior experience in combination of sales, marketing or product management roles
- Experience in the Specialty Chemicals industry
- Experience in Strategic Marketing
- Understanding of one or more key Industrial end markets, preferably including Lubricants & Fuels
Required Skills
- Fluency in English; other relevant languages a plus
- Comfortable working across global cultures
- Strategic planning
- Results-orientation
- Communication (written & oral) and interpersonal skills
- Demonstrated track record of effective leadership in past roles
- Strong business and financial acumen
- Negotiations
- Project management
- Problem-solving
- Must earn the confidence of the R&D and sales organizations
- High level of proficiency in Excel, Word, PowerPoint
