Nouryon’s newest aesthetic modifier

Amaze™ Nordic Barley is a 100% natural, unmodified, COSMOS approved starch ideal for skin, sun and hair care formulations as well as color cosmetics. The pure barley is regionally sourced from Scandinavia and produced in an eco-conscious process as a side-stream of the beverage industry. It has excellent microbial purity and so is produced without the requirement for irradiation or other treatments.

Key Benefits

Amaze™ Nordic Barley is readily biodegradable, GMO free and without additives or irradiation. The INCI Name is Hordeum Vulgare Seed Flour.

Creates a natural, sensory appearance in final consumer formulations

COSMOS approved raw material

Makes new visual effects like nude look possible in color cosmetics

Recommended Applications

Skin and Sun Care

Amaze™ Nordic Barley helps to control shine due to its excellent oil absorbing properties. It reduces tackiness, provides more texture and delivers a softer feel while effectively replacing synthetic ingredients like Nylon-12 or PMMA.


Amaze™ Nordic Barley is well suited for dry shampoo with its smooth and natural feel on hair, enabling conditioning claims without the usage of cetrimonium chloride. It gives a feel which is less dry and less rough compared to other starches.

Amaze™ Nordic Barley provides a more natural styling with good volume development. It can also be used in other styling products like pomades and waxes creating new and enganging textures.

Color Cosmetics

Amaze™ Nordic Barley provides a similar light scattering effect to that of young skin which results in a nude look that corrects imperfections such as freckles and dark spots.

The fine particle size and unique morphology makes the transition between covered and non-covered skin almost invisible. It instantly blurs appearance of wrinkles by softening edges through light diffusion.

Contact Us

Product literature, MSDS and product data sheets are available upon request. Send us a message detailing what you’re interested in, and a representative from our Personal Care team will be in touch with you soon.