Innovative, high‑performance personal care solutions

We provide the technologies and know‑how to deliver key functionalities and sensorial benefits, helping personal care formulators develop products that align with market trends and delight consumers.

Search products BeautyCreations™ - Formulation studio

Find:

Innovative, high-performance hair and skin care

Our range of aesthetic modifiers, conditioning agents, rheology modifiers, film-formers, chelates, emulsifiers, eco-friendly propellants, stabilizers, cleansing and suspending/gelling agents, and active ingredients provide formulators with easy-to-use solutions for developing more sustainable products.

Our scientific approach to innovation and best-in-class technologies  biopolymers | synthetic polymers | chelates | cationic surfactants and fatty amines | anionic surfactants | cellulose gums | dimethyl ether | hydrogen peroxide | sodium and potassium hydroxide is the backbone of our specialty ingredient development.  

Contact Us

Hands holding a white cosmetic jar, with a finger dipping into the cream inside.
To watch our YouTube videos, please accept the social media cookie OR click the image. Cookie settings

Featured applications

Skin care

Sensory enhancers, emulsifiers and skin care actives that beautify, protect and moisturize.

Hair care

Conditioning agents, film formers, rheology modifiers, moisturizers and surfactants for an array of hair care applications.

Sun care

Film formers, sensory enhancers and emulsifiers that help protect the skin from harmful UV radiation.

Hair styling

Polymers that enable formulators to create effective hair sprays, gels, mousses and styling aids.

Bath and shower

Sustainable ingredients to formulate trendy, effective bath and shower solutions.

Color cosmetics

Create trendy color products with our multi-functional ingredients for high-performing film formers, aesthetic and rheology modifiers.

Featured Products

Biopolymers

Amaze Native

Amaze® Native starch aesthetic enhancer is an unmodified corn starch that can serve as an economical and effective oil absorber. Ideal for formulations that require high whiteness and free flowing properties. Irradiated, it possesses a clean microbiological profile.

Read more

Biopolymers

Amaze Nordic Barley

Amaze® Nordic Barley is a 100% natural, unmodified, COSMOS approved starch ideal for skin, sun and hair care formulations as well as color cosmetics. It has excellent microbial purity and so is produced without the requirement for irradiation or other treatments.

Read more

Surfactants - Cationic and fatty amines

Armocare Aqua 12

Armocare® Aqua 12 surfactant is a non-quat hair conditioning agent designed for high-performing, sustainable hair care formulations. Suitable for various applications, such as rinse-off and leave-in products, it can be used in shampoos to boost conditioning performance. In conditioners, it stands out by providing superior conditioning properties to both wet and dry hair, ensuring detangling, smoothness, and manageability. It also offers emulsifying properties, enabling it to be used as the sole emulsifier in some conditioner formulation chassis.

Read more

Dimethyl ether

Demeon ReNu100

Demeon® ReNu100 propellant is versatile, chemically stable clear colorless, virtually odorless and water miscible eco-friendly propellant with lower carbon footprint for aerosol products. It is made from bio-based methanol using the ISCC Plus certification.

Read more

Moisturizing agents

Hydrovance

Hydrovance® moisturizing agent provides excellent moisturization, increases skin elasticity, and enhances tactile sensory properties of formulations. This cost-efficient solution has broad compatibility, offering cosmetic chemists the freedom to formulate over a wide pH range and with a large variety of raw materials.

Read more

Biopolymers

SolAmaze Natural solution

SolAmaze® Natural solution is a novel bio-based, biodegradable product, containing a film-forming polymer that offers superior water resistance and pleasing aesthetics for high SPF emulsion sunscreens. SolAmaze® Natural solution is globally approved and was developed to maintain the performance of leading synthetic polymers while reducing the persistence in the environment.

Read more

Biopolymers

Structure ZEA

Naturally derived, non GMO rheology modifier that thickens and provides stabilization and aesthetic enhancements in emulsion systems. Flexible over a wide pH range (3-10), it does not require neutralization and has a high tolerance to electrolytes and cationics. Structure® ZEA is also ideal for boosting viscosity in formulations that requires instant dispersability in cold water or peroxide solutions such as hair bleaches and dyes.

Read more

Biopolymers

Tapioca Pure

Naturally-derived Tapioca™ Pure starch is a high purity, GMO free, economic aesthetic enhancer alternative for formulators. It can reduce gloss and perceived oiliness in aqueous and anhydrous formulations.

Read more
Find all ingredients for personal care formulations.

Starch Technology for the Personal Care Market

Our versatile range of essential naturally derived ingredients – tailor made for the personal care market – deliver high performing sensory, aesthetic, and rheology modification, enhancing the overall performance and skin feel of cosmetic and personal care products. For more than 40 years, we have been redefining personal care with proven products like Amaze®, Structure®, Dry-Flo®, and Natrasorb®. Learn more about our versatile and robust portfolio of essential natural starch ingredients.

Learn more

Welcome to BeautyCreations™

Our new formulation studio, powered by Albert Invent, helps you access our extensive repository of innovative formulations for Personal Care applications

Register today Watch the video

Get in touch

For more information around personal care formulations, please contact our experts. We look forward to hearing from you.

We respect your privacy.

We use essential and non-essential cookies to provide, secure, analyze and improve our services. Click 'Agree' to accept or learn more about our Cookie Policy and edit your preferences. 

You can change settings at any time.

Edit