Moisturizing agents

A moisturizing agent that provides non-tacky, non-greasy aesthetic in skin care products

  • Product name

  • Brand

  • Regional availability

    Africa, Asia Pacific, Europe, Latin America, North America
  • INCI Name

    Hydroxyethyl Urea

Market Segments

Personal care

Detailed description

Provides excellent moisturization, increases skin elasticity, and enhances tactile sensory properties of formulations. It has broad compatibility, offering cosmetic chemists the freedom to formulate over a wide pH range and with a large variety of raw materials.


  • Humectant


  • Hair Spray,
  • Skin Cream and Lotion,
  • Bath and Shower Products,
  • Styling Product,
  • Hair care,
  • Sun care
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