Celquat® H-100 polymer is a high viscosity cationic conditioner/film former useful in a broad range of styling, cleansing, and skin care products. This water soluble modified cellulosic is highly cationic over the entire useful pH range, is substantive to hair and skin, and provides such aesthetic benefits as excellent combability, hold, gloss, and anti-static properties, and a smooth feel. It can also contribute to thickening effects and is suitable for styling gels, creams, and other products where higher viscosity with hold and conditioning are desired.