To the "rescue"
Global market research firm Mintel reports that 25% of new facial skin care products launched in the past two years were high-end/luxury products. Efficacy is still the main motivation for consumers when choosing which high-end skin care product to buy. According to Mintel data, nearly 60% of consumers purchase high-end skin care products for their anti-aging properties, such as "skin tightening" (63%), "antioxidant" (60%) and other anti-aging effects.
The anti-aging solutions consumers seek are not limited to traditional topical creams. Non-surgical aesthetic treatments that deliver immediate, “rescue” effects, without complex surgery, are also in high demand. That’s why anti-aging aesthetic treatments such as Thermage, ThermoLift, and Ultrasound knife have gained popularity in recent years. To enable formulators to address consumers' need for effective, instant anti-aging beauty products, we are introducing Flexan® II for skin care applications.
Flexan® II polymer