Feature story
China’s central role in Nouryon Specialty Chemicals’ growth strategy
China’s central role in Nouryon Specialty Chemicals’ growth strategy
The 10th anniversary of Nouryon Specialty Chemicals’ Ningbo site marks another milestone in the company’s growth journey in China. Since the company started investing in production in China in the early 1990s, Nouryon Specialty Chemicals has grown to employ 1300 people and operate manufacturing facilities spanning all five of its business units at eight locations across the country.
March 2018
“The company's footprint in China is one of the most modern that we have in any part of the world,” explained Jack Li, Regional Sales Director Polymer Chemistry. “We are able to easily service customers in a wide range of industries around the globe. Combined with our focus on safety, innovation, and sustainability, we are well positioned to continue our growth journey and to help China take new steps to become a more sustainable society.”
He added, “I believe that much of our success has to do with the fact that most of our 1300 managers and employees are Chinese, from graduates and students to experienced hires. Our employees here are entrepreneurial and curious, put a lot of emphasis on education, and have a strong drive to move China forward to the next level of success. We will continue to tap into local talent to strengthen our business as well as our connections to the region.”
Strong position
“We have established a strong position in the country, and our vision is to develop sustainable chemical platforms which deliver value."
The company’s investments in China in recent years include:
“China has been and continues to be a key high-growth market for our company,” explained Egbert Henstra, Member of the Executive Committee responsible for the China region. “Our production sites and our continued investments in the country will play a pivotal role in helping Nouryon Specialty Chemicals achieve its global strategy and growth targets.”
Li added, “We are confident of future growth based on the long-term economic development of China. Locally and globally we still see growing demand in end-user segments relevant to our business, like industrial, consumer goods, buildings, infrastructure, and transportation, and the shift towards urbanization and green buildings should drive further growth.”
He concluded, “As a global leader in our industry, Nouryon Specialty Chemicals will share our insights, know-how, and expertise to keep growing with our customers and support the country’s ‘Made in China 2025’ strategy. This will lead to greater customer satisfaction and a more sustainable chemicals industry in the region.”