Regional Marketing Manager Asia Pacific

Fulltime, -

Shanghai, China Apply Now Apply until: 1 Apr 2021

What is the primary purpose of this job?

  • Develop and execute regional market plans for key market segments
  • Lead marketing initiatives in the region, including:
    • Price and margin management
    • Growth initiatives
    • New product introductions
  • Contribute to realization of global business strategy

 

Which tasks is the job holder responsible for? What results are to be achieved?

  • Develop and execute regional market plans for key market segments
  • Lead marketing initiatives in the region, including:
    • Price and margin management
    • Growth initiatives
    • New product introductions
  • Contribute to realization of global business strategy

 

Key Responsibilities & Accountabilities

  • Lead creation and execution of regional market plans (1 to 2 yr. horizon)
  • Active member of select Market Management Teams (MMTs)
  • Build, maintain and leverage key external relationships across the region
  • Identify and capture growth opportunities in close partnership with sales and product management
  • Establish target pricing and manage exceptions with sales
  • Capture, monitor and utilize business intelligence within the region (trends, customers, competitors, products, technologies)
  • Create and execute regional market engagement and communication plans

 

Key Activities

  • Translate global marketing strategies to regional plans and execute
  • Deliver on customer/market segmentation strategy, value proposition and go-to-market channel management for the region
  • Maintain close contact with the sales organization to ensure market input is gathered and translated into winning value propositions
  • Manage regional regulatory strategy and identify growth opportunities related to regulatory changes
  • Develop value propositions, business case and positioning for regional innovation projects
  • Execute regional pricing strategies, including monitoring of overall pricing activities in the market
  • Plan and execute regional customer and market communication materials
  • Coordinate and participate in trade shows, exhibitions and industry groups
  • Monitor customer segmentation and service standards
  • Model corporate values, principles and standards internally & externally

 

Results to be Achieved

  • Delivery of annual financial plan with the region (Revenue, Contribution Margin, Volume)
  • Delivery of targeted growth and improvement initiatives across assigned region

Vacancy data
Closing date
1 Apr 2021
Vacancy number
N0002861
Organization
Continent
Asia
Country
China
Site
Shanghai
Business
-
Job characteristics
Job family
Other
Hierarchy level
Professional/Experienced/Specialist
Full time/part time
Fulltime
Contract type
Permanent

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