A new vegetable-based active for fabric softener for commercial laundry. Commercial laundry fabrics, from hotel linens to hospital sheets, face demanding functional care needs, with frequent, aggressive wash cycles and high heat wearing down fabric life and feel. Softness and cleanliness are critical in hospitality and health and wellness, where guest and patient comfort drives the experience, and luxurious towels and bedding remain amenities that build brand loyalty.
At the same time as Millennial preference for premium products is driving the need for functional laundry care solutions, hotel chains and health care institutions are committing to more ambitious sustainability and responsible care goals. These extend to the commercial laundry care products they use. But transitioning to biodegradable fabric softeners has presented formulators with complex challenges, from performance gaps to storage stability issues.
As manufacturers move away from formulating with alkyl quaternary ammonium compounds (quats), consumers are noticing the compromised sensorial properties of their greener alternatives. Although replacing alkyl quats is now common for household products, industrial and institutional cleaning formulators have found biodegradable actives (esterquats) insufficient to meet their market’s needs — until now.
Nouryon’s new ArmoSoft DEVQ conditioning active is a readily biodegradable, vegetable-based alternative to alkyl quats that lets commercial laundry formulators create eco-friendly, Halal-certified fabric softeners with outstanding storage stability and softening performance.
Unlike competitive esterquats, ArmoSoft DEVQ is uniquely composed of nearly 100% di-esters, the key contributor to fabric softening performance. It delivers similar cationic adsorption properties as DHTDMAC to maintain the fabric resiliency and soft, fluffy feel that commercial laundry hospitality and health and wellness segments demand.
Unique di-ester chemistry contributes to the luxurious hand feel that is highly prized by hospitality industries.
Superior adsorption onto fabric fibers reduces static and friction to extend fabric life during wash cycles and use cycles.
Better hydrolysis resistance prevents separation, sedimentation and viscosity swings to ensure consistent performance over time.
Ready biodegradability helps hospitality and health and wellness customers retain their linen quality while supporting their responsible care image and sustainability goals.
For more information about our portfolio of solutions for household, industrial and institutional cleaning applications, or request a sample, please contact our experts. We look forward to hearing from you.
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