Media Release

Nouryon raises the bar for personal care standards with launch of Structure® M3 co-surfactant at 2024 in-cosmetics Global event

16 Apr 2024 - News

Nouryon announced the launch of a new biodegradable personal care technology, Structure® M3 co-surfactant at the 2024 in-cosmetics Global event in Paris, France. This new innovation enhances the functionality and appeal of a wide range of personal care formulations and was developed in response to consumers’ increasing preference for more natural and milder ingredients.

"At Nouryon, we are committed to driving innovation and setting new standards of excellence in the personal care industry. The launch of this innovative polysaccharide technology marks a significant advancement by providing formulators, cosmetic chemists, and beauty developers with an exceptional ingredient that unlocks new possibilities in product innovation, performance, and sustainability,” said Suzanne Carroll, Senior Vice President of Home and Personal Care at Nouryon. 

Structure® M3 co-surfactant significantly reduces the irritation potential of commonly used surfactant systems, offering customers the optimal balance of mildness, cleansing, and foaming in shampoo, facial cleanser, and body wash formulations. Designed with sustainability in mind, it is available as a waterless, free-flowing powder of high natural content (NOI1 = 85), and it is readily biodegradable (per OECD 301B2). Additionally, it is cold-water processable and compatible with both sulfate- and sulfate-free surfactant systems. Structure® M3 co-surfactant will be showcased in the Innovation Zone at in-cosmetics® Global.   

New biodegradable personal care technology, Structure® M3 co-surfactant offering customers the optimal balance of mildness, cleansing, and foaming in shampoo, facial cleanser, and body wash formulations

“Our product portfolio is designed to address customer demands for transparent, clean label ingredients, aligning with modern consumer preferences for environmentally friendly products,” noted David Freidinger, Vice President, Personal Care & Pharma at Nouryon.  

Structure® M3 co-surfactant is the latest in a series of more natural products introduced by Nouryon for the personal care end-market. These include SolAmaze® Natural solution, a biobased, biodegradable, film-former that offers superior water resistance for high SPF emulsion sunscreens, Amaze® Nordic Barley, a certified natural starch that is used to replace synthetic ingredients in skin and hair care products, and Amaze® SP aesthetic modifier, a 100% biobased polymer that helps formulators to create more natural hairstyle products for consumers.  

Girl taking shower with gel, washing with puff. Our portfolio of high-quality polymers, biopolymers and specialty surfactants created for high-performing color cosmetics, hair, skin and sun care formulations.

At the in-cosmetics Global event, Nouryon is not only launching Structure® M3 co-surfactant, but is also hosting innovation spotlight activities, including: 

  • Formulations Lab: Nouryon will share customized serum formulations during this session. In partnership with Safic-Alcan, Nouryon will guide R&D participants through the preparation of an anti-aging facial serum with its Amaze® XT styling polymer, Hydrovance® moisturizing agent, and Dissolvine® GL-47-S chelating agent on Tuesday, April 16 from 9:30-10:30am CET in Lab 1.  
  • Sustainability Zone: Nouryon will spotlight its sustainable Amaze® Nordic Barley with a presentation scheduled for Wednesday, April 17 from 11:30am – 12:00pm CET at the Sustainability Zone Theatre.  

1. NOI= Natural Origin Index
2. OECD 301B = Organization for Economic Cooperation and Development- aligned test that uses respirometry to determine the biodegradability of the material.

More information

Please contact your sales representative for more information about these innovative and eco-friendly technologies and learn how we can help you achieve more sustainable formulations that don’t compromise on performance. 

About Nouryon

Nouryon is a global, specialty chemicals leader. Markets and consumers worldwide rely on our essential solutions to manufacture everyday products, such as personal care, cleaning goods, paints and coatings, agriculture and food, pharmaceuticals, and building products. Furthermore, the dedication of approximately 8,200 employees with a shared commitment to our customers, business growth, safety, sustainability and innovation has resulted in a consistently strong financial performance. We operate in over 80 countries around the world with a portfolio of industry-leading brands.


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